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Level Up from Habits to Rituals

Rituals help us manage losses—providing a sense of control—in an unstable world. By adopting a ritual mindset, we elevate our habits beyond their automatic machinery.

Featured Insights

Behavioural Data Science of Diversity and Inclusion

Focussing on gender and race, the discussion explored how Behavioural Data Science can be deployed to better understand how we can improve diversity and inclusion.

New Horizons in Experimental Behavioural Science

Watch Jo Evershed, founder CEO of Gorilla Experiment Builder, and Vishal discuss the latest techniques from behavioural science - using online experiments for understanding our biases and testing concepts in a safe environment.

Deviating from the social norm

Uncovering the Asch conformity experiment featured on Candid Camera and the electrifying Brazilian documentary “Espero tua (Re)volta” to explore the enabling conditions for social change.

The Psychology of Trigger Warnings

Many of us have normalised the practice of labelling triggers to express small discomforts. However, a significant distinction exists between a trigger causing mild unease and one that resurfaces traumatic past experiences.

6 frames for anticipating unintended consequences

While every unintended consequence cannot be avoided, drawing attention to some of them can help us design more human experiences, services, and even change systems.

Becoming mindful of our attention

‍“What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.” ― Herbert Simon

Advancing Global Evidence for Local Practice

The next evolution to evidence-based insight needs to involve collaboratively designing with communities and testing which global insights from behavioural science supports change in our local practice. This article is from an excerpt published in the Diversify Annual Compendium 2020.

Two Truths and a Lie about Habits

When we start to effortlessly take actions in anticipation of a future reward, we develop a habit. The formation of neural circuits make some habits more likely to occur and other actions less likely. This is how good and bad habits are birthed.

5 Innovations in Behavioural Design for Physical Distancing

Challenge. How might we make it attractive for people to actively engage in physical distancing in public spaces so that these practices remain top-of-mind?

Can timefulness equip us for the climate crisis?

As people, we enjoy all the amenities of our land and ransack the bounties without paying attention to whether land might have its own ancient language and customs. In pressing forward on how we might become better ancestors, we enquire why and how the psychology of “timefullness” can be harnessed as a long-term planning tool for tackling the climate crisis.