System 1 research

Remove the guess work! By adopting implicit techniques, pioneered at the University of Washington, we evaluate the automatic and emotional responses to evidence based strategies

Develop 'nudges'

Small changes can have a powerful impact! We apply a behavioural science framework to help teams develop behaviour change strategies with customers, citizens and communities

Swiftly test and learn

Adapt what works! Our platform computes results in realtime, so you can rapidly identify what evidence based strategy will resonate with your target audiences

What is a "nudge"?

Our Chief Behavioural Scientist introduces the concept of "nudge" with the Health Quality & Safety Commission. This video was for a project to co-design a better patient experience at hospitals across New Zealand.
Watch video

Case Study: How can we use "nudges" to improve voter turnout?

In this study, we deployed Nudge Testbed to research and develop behaviour change strategies. We evaluated 12 global strategies with 433 residents to identify localised strategies for motivating diverse audiences across Auckland.

Read more